Carbon and Cashflow: Barbara Baarsma’s Vision for Sustainable Growth

How to make finance a force for sustainability? Are there enough incentives in our system to balance short-term profits and the protection of the environment? And what is the role of PwC and Rabo Carbon Bank in shaping the discussion on sustainable growth?

To get answers to those questions, join us for the conversation with Barbara Baarsma, chief economist of PwC and former CEO of Rabo Carbon Bank, on the 2nd of October, 13:00-14:00, in the E-Hall!

Our guest has been at the center of discussions about green finance for her entire career. From academia through commercial and central banking to consulting, Barbara Baarsma has been looking for an answer to how to shape the future of our system for the benefit of our environment. Whether you’re interested in finance, climate action, or just looking for inspiration from someone breaking boundaries, this is your chance to hear first-hand insights. Get ready for a conversation that’s not just about money but about what really matters.